Your website visitors are just like you, they appreciate things to be simple. Here’s a few things you should always remember about your customers on the go. Your desktop site just doesn’t cut it on the small screen of a smartphone and leaves your customers pinching and zooming to find the information they need. A mobile-friendly website puts everything your visitors are looking for, such as your telephone number, into an easy to use layout. Your customers are looking for more than just your home improvement services when they search for you on their smartphones. They’re looking for a convenient way to take some kind of immediate action, like requesting a quote. 81% of mobile searches are by customers looking for the speed and convenience that mobile sites provide 73% of these searches lead to an action like a phone call, visit to a business, or purchase.